The Amazon insights Zobook puts at your fingertips
Every report below is pulled directly from your own Amazon Selling Partner account, on your authorisation, and presented only to you and the colleagues you invite.
Search Query Performance
See the actual search queries shoppers use to find your ASINs, with impressions, clicks, cart-adds, and purchases at each funnel stage. Spot where you lose share and which queries convert.
Brand Analytics — Search Terms
The top search terms in your categories and the ASINs winning the clicks and conversions behind them, so you can see where your products rank against the demand you care about.
Market Basket Analysis
Understand which products customers most frequently buy together with yours, so you can build bundles, cross-sell, and plan complementary stock with confidence.
Repeat Purchase Behaviour
Measure what share of orders for each ASIN are repeat purchases, track reorder rates over time, and identify the products that build a loyal customer base.
Promotion Performance
Review the results of your deals and coupons — units, spend, and uplift — to see which promotions paid off and refine your next campaign.
Sales & Traffic
Daily and monthly sales, sessions, page views, buy-box percentage, and unit session rate by ASIN — the conversion picture for every listing in one view.
FBA inventory health
Track FBA stock levels, inbound shipments, sell-through, ageing, and long-term storage exposure so you restock on time and avoid storage fees.
Buy Box & listing monitoring
Monitor Buy Box ownership, pricing, and listing changes across your catalogue, with alerts when something needs your attention.
Profitability by ASIN
Combine Amazon fees, FBA costs, COGS, and ad spend with your Zobook cost data to see true net margin per ASIN — not just top-line revenue.
Connected through Amazon's official SP-API
No spreadsheets, no scraping. Zobook uses Amazon's authorised Selling Partner API and you stay in control of access at all times.
Authorise Zobook
Connect your Amazon seller account with Amazon's standard OAuth consent flow. You grant access, you see exactly what is shared, and you can revoke it from Seller Central whenever you like.
We sync your reports
Zobook requests your Brand Analytics, sales, traffic, advertising, and inventory reports on a schedule through the SP-API and stores them securely against your account.
You analyse & act
Explore trends, export, set alerts, and tie Amazon performance back to the stock and finance data already in Zobook — all in one place.
Win the searches that matter to your brand.
Zobook brings Search Query Performance and Brand Analytics search-term data together so you can see, query by query, how shoppers move from impression to purchase on your listings — and where competitors are taking share.
- Funnel view: impressions → clicks → cart-adds → purchases
- Query-level conversion and click-share for your ASINs
- Trend tracking week over week and quarter over quarter
- Export to CSV or push to your BI tool via the Zobook API
Understand how your customers really buy.
Market Basket and Repeat Purchase analysis show you what sells alongside your products and how often customers come back — the inputs you need for bundling, range planning, and retention.
- Frequently bought-together products for each ASIN
- Repeat purchase rate and reorder cadence per product
- Bundle and cross-sell suggestions tied to your live stock
- Demand signals feed Zobook's reorder thresholds
Built for the decisions Amazon sellers make every week
Sharpen listings
Use real search-query and conversion data to refine titles, keywords, and content for the terms that actually drive sales.
Plan inventory
Feed Amazon demand and FBA cover into Zobook's reorder points so bestsellers never run dry and slow movers don't tie up cash.
Protect margin
See true net profit per ASIN after Amazon fees, FBA, ads, and COGS — and act on the products quietly losing money.
Grow basket size
Turn market-basket insights into bundles and cross-sells that lift average order value.
Spend ads wisely
Tie promotion and advertising performance to organic rank so your campaign budget follows the products that respond.
Catch issues early
Alerts on Buy Box loss, stranded inventory, and falling click-share mean you find problems before they cost you sales.
How we handle your Amazon data
Zobook is built to comply with the Amazon Acceptable Use Policy, the Amazon Data Protection Policy, and the Solution Provider Agreement.
You authorise — and control — access
Zobook only accesses your Amazon data after you explicitly authorise our application through Amazon's official OAuth consent flow. You can review the scope of access at any time and revoke it instantly from Amazon Seller Central. Brand Analytics reports require an active Amazon Brand Registry enrolment on your account.
We never sell or share insights about Amazon
In line with the Amazon Acceptable Use Policy, we do not promote, publish, or share insights about Amazon's business, and we do not use information obtained through the SP-API for any purpose other than serving the authorising selling partner. Analytics produced from your data are private to your account.
Stored securely, deleted on request
Amazon data is encrypted in transit (TLS) and at rest, held in UK/EU data centres, and access is restricted to the authenticated users on your Zobook account under least-privilege controls. We retain Selling Partner API data only as long as needed to provide the service and delete it within 30 days of you disconnecting the integration or requesting deletion — except where retention is required by law.
What we access
With your authorisation, Zobook requests Brand Analytics reports (including search terms, market basket, repeat purchase, and item comparison data), Search Query Performance, sales and traffic reports, advertising and promotion performance, orders, and FBA/inventory reports. We request only the data needed to deliver the analytics described on this page.
Full detail is in our Data Protection statement, Privacy Policy, and Security overview.
Amazon integration FAQ
Brand Analytics reports (search terms, market basket, repeat purchase) require an active Brand Registry enrolment on your Amazon account, as set by Amazon. Sales, traffic, orders, and FBA inventory insights are available to any Selling Partner account without Brand Registry.
Through Amazon's official Selling Partner API using the standard OAuth authorisation flow. You approve the connection in Seller Central and can revoke it at any time. We never ask for your Amazon password.
No. Your data is used solely to provide analytics back to you. We do not aggregate it with other sellers' data or sell benchmarks or insights derived from it, in line with the Amazon Acceptable Use Policy.
All Amazon marketplaces covered by the Selling Partner API, including Amazon UK, EU, and North America. You can connect multiple marketplaces to one Zobook account.
Yes. Zobook keeps stock and orders in sync across Amazon, eBay, Shopify, your trade counter, and your own storefront, so Amazon analytics sit alongside the rest of your business.
See your Amazon data in Zobook
Book a 30-minute demo and we'll walk you through connecting a Selling Partner account and reading your first Brand Analytics report.